Whether freshwater or saltwater, predator or prey, all fish display a common attractive hue: purple. This is why Fin-Wing is introducing two new shades to its already vibrant lure family: Purple Leopard and Purple Goblin. Both show off the natural color that reigns and are decorated with translucent paint and a rich, ultra-violet overcoat to accurately imitate baitfish.

Like all of Fin-Wing’s other lures, the new purple hues are cast on high-grade metal and stamped into a unique profile, ensuring the Fin-Wing stays in the strike zone without diving and snagging up. With a total of 17 hand-painted colors to now choose from, all lures come in three sizes (1/4-, 3/4- and one-ounce) to match every year-class of forage fish.