West Marine is proudly sponsoring the 5th Annual Standup for the Cure on Saturday, July 9, at Harbor Towne Beach in Muskegon, Mich. This lively SUP event combines having fun on the water with making a difference as all proceeds from the day will be donated to the Susan G. Komen Foundation.

Highlights include SUP races, live music, raffles, refreshments, and a free SUP jersey for everyone who comes. Taking pictures at West Marine’s photo booth and uploading them to a social media account will also have you entered for a chance to win a Surftech Touring SUP, valued at nearly $1,600. Doctors and nurses will be on site for free breast cancer screenings, and for every $125 West Marine raises for the Komen Foundation, an uninsured local woman will receive a potentially life-saving breast exam.

“For the past five years, Standup for the Cure has been raising money for early breast cancer detection, research, treatment, education and screening for breast cancer and melanoma on site, while introducing hundreds to the healthy, active standup paddling lifestyle,” says Dan Van Dyck, National Events Director for Standup for the Cure.

Laura Barry, West Marine Senior Marketing Manager, adds, “All of us at West Marine are impressed with the work that both Standup for the Cure and the Susan G. Komen Foundation are doing to help eradicate breast cancer. It makes perfect sense to us to sponsor an event in the Michigan area that will help so many women in need.”

For more information or to register for the big event, visit the Stand Up for the Cure website. To find out the latest on SUPs, paddling gear and apparel, visit westmarine.com/stand-up-paddleboards.  

Top photo credited to Stand Up For The Cure, bottom photo credited to West Marine