Yamaha increases its boat-show presence

December 2008 News Soundings Trade Only
"Boat shows are a great venue for boaters to come out in a comfortable, low-pressure environment and learn about the technologies and innovations that set Yamaha boats and WaveRunners apart from anyone else," said national marketing manager Bryan Seti.
"We are confident that through our larger display areas at these shows that we can present Yamaha products in a compelling manner and help our dealers drive sales," he added.
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