There's no activity that requires more self-confidence about one's appearance than swimming, since skin-exposing bathing suits, sandals and bare feet are required. But even if you're in great shape, dressed in the latest beachwear, and are an excellent swimmer, ugly feet can ruin self-confidence when summer rolls around.

C. J. Buck, M.I.A., CEO of Xenna Corporation (www.xenna.com), a distributor of natural foot care products, says, "Like those reluctant to wear a bikini because of their cellulite, many individuals - especially men - are embarrassed to expose their bare feet because of unattractive yellow, discolored nails."

Podiatrist Jack Morgan of Monterey Park, California, deals with patients whose self-confidence has been affected by unattractive feet. He says, "Exposing feet in open-toed shoes or sandals results in more emotional, psychological fear regarding the appearance of toenails. Whether young or old, even with a pedicure, yellow or discolored toenails and rough, cracked heels are not socially or emotionally acceptable."

To keep feet attractive all year long, nail technicians and podiatrists recommend a regular foot care regimen, including regular salon or at-home pedicures. However, summer sun and fun at the pool or beach require a few extra steps to keep feet looking and feeling good:

· Don't neglect your feet when applying sunscreen; sunburned feet can be very painful and make it difficult to wear shoes or sandals;
· Use foot powder. In hot weather, feet sweat more, causing them to slide around in shoes or sandals;
· Moisturize. Chlorine pools tend to dry skin, which includes skin on feet;
· Wash feet daily and dry thoroughly, especially between toes.

For yellow, discolored toenails, Dr. Morgan recommends Xenna's natural NonyXr Nail Gel. For feet that are callused, rough and dry, Xenna offers Callexr Ointment with natural exfoliating enzymes.

Buck says, " Our goal is to provide consumers with innovative, natural foot care products so that embarrassment is replaced by self-confidence." NonyX Gel softens keratin debris - the discolored, yellow or thick granular buildup under nails that causes them to become discolored and unattractive - using natural, grain-derived ethanoic acid. After about four weeks of regular use, softened keratin debris can begin to be scraped out with a manicure tool. Over time, as this keratin debris is completely removed, nails look clear.

Xenna's CalleX Dry Heel Ointment also uses unique, patented natural ingredients. The exfoliating enzymes in CalleX Ointment thin and soften callus and exfoliate rough, dry skin on heels and soles. CalleX is acid free, so it won't burn or sting when applied and is safe for diabetics. It also includes natural peppermint oil for a refreshing scent and moisturizes the foot or callus area.

Buck says, "When I go to the Jersey Shore, I can't help but notice people's feet, because, well, that's the business I'm in. You'd be surprised how many men wear hot, sweaty sneakers on the sand and boardwalk. I suspect they are hiding their toenails because they're embarrassed by them. If they only knew that with our products and a little effort, they could be confident in showing off handsome bare feet!"

All Xenna products are unconditionally money-back guaranteed. To view before and after photos of NonyX Gel and CalleX Ointment, click on www.xenna.com.

NonyX Nail Gel for can be purchased in the footcare section of Walgreens, Rite Aid, Longs, CVS Pharmacy, Eckerd Pharmacy , Brooks Pharmacy, Duane Reade, Medicine Shoppe pharmacies and Wal-Mart. NonyX Gel is also available at HEB and Brookshire grocery stores, and online at www.drugstore.com, www.FootSmart.comand www.xenna.com.

CalleX Dry Heel Ointment is now available in the footcare section at Walgreens, Longs and many Medicine Shoppe pharmacies. CalleX can also be purchased online at www.drugstore.com, www.FootSmart.comand www.xenna.com.

Xenna Corporation is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails. For questions or further information, contact Xenna at 800-368-6003.